Yesterday I came across Jeni’s Splendid Ice Creams via Jacquelyn on Pinterest, and it was literally love at first sight. I’ve never had the pleasure of tasting any of Jeni’s mouthwatering flavors (such as Bourbon Buttered Pecan, Pistachio & Honey, Wildberry Lavender, and more — don’t they sound amazing), but they sound so good that $12 a pint seems almost reasonable. But more than the creative and naturally flavored ice creams, I am in love with the branding and online web atmosphere of Jeni’s. I see a lot of sites, but hers made me want to stick around and dig through the pages…scoop by tasty scoop.

You can see all of the flavors available and more at Jeni’s Splendid Ice Creams. And here’s a fun little video that photographer George Lange put together for them. It’s perfect! If you have an extra second, also be sure to check out George’s photos of Jeni’s Ice Cream behind-the-scenes. They really give you a sense of the passion and teamwork that goes into the brand.