So by now you all know that I’m a huge Pinterest fan…right?! Well today I thought I’d share a quick little blogger or shop owner tip with you, on how you can use Pinterest to gain a better understanding of your readers/customers and what they like. The best part is that you don’t even need to have a Pinterest account to put this to use!

Here’s how it works: Every time an image from your blog or a product from your shop is pinned, Pinterest adds that item to a feed of all user-pinned items from your blog/shop (this does not work for individual etsy shops unfortunately). So by using this URL and substituting your URL in place of mine you can keep track of what posts/products are sparking your reader’s/shopper’s interest. Isn’t that the sort of thing we always wonder about?! Of course this isn’t perfect science (as all your readers/shoppers are not Pinterest users), but it’s been a helpful little tool for me to use over the past couple months, and I hope it will come in handy for you too.

Also, it just occurred to me that this tool could be used to check in on the sort of content that is ranking well with others in your shop/blog community. For example, here’s a snapshot of some recent pins from Martha Stewart. Just think of all the interesting…or should I say Pinteresting things you can discover! xo Ez